general activities

The standardized or semi-standardized AFIS interviews are an appropriate method for data registration when reaching the widest range of population on a national or regional scale. They allow for higher volumes of representative samples and a longer duration of dialogue with the respondent. AFIS works with several types of data logging techniques: via questionnaires, printed on paper, via laptops (tablets), by landlines and mobile phones, and by online based panels.

Quantitative studies of AFIS provide a wide range of capabilities to measure real-world trends and trends in broad public opinion. Through these surveys, potential or actual clients, audiences and visitors are identified, degree of satisfaction, support and loyalty to practices or products, interest in products, campaigns, brands and rubrics, as well as assessment of the effectiveness of certain impacts, tracking of trends, observations on policies and promotional campaigns, forecasting possible future behavior and development. Depending on the methods of data registration, quantitative surveys are based on face-to-face direct interviews at the respondent's home, at the entrance and exit of monitored sites or elsewhere, as well as on anonymous polls of the same and similar places and objects.

Anonymous AFIS polls are an appropriate method of data entry where direct contact between a correspondent and a respondent is not desirable to ensure the anonymity of the opinions, assessments and intentions declared by the respondent.

Most often, AFIS uses this method in quantitative surveys during various (national and regional) elections and election campaigns, as well as in the observation of inputs and outputs of commercial and other objects of institutional and corporate character.