About
AFIS is a limited liability company founded as an agency for social and market research in 1999. Since then, the agency has organized and carried out hundreds of national and regional opinion polls on various economic, social and institutional topics. The agency's passport includes dozens more "Exit Poll" and "Quick Count" surveys during various election campaigns.
AFIS participates independently and in partnership with related institutes abroad and in a number of international comparative studies.
Methods
AFIS implements methods and tools guaranteeing high representativeness of survey results. All of the agency's quantitative research is conducted through computer-assisted platforms and programs.
Depending on the client's goals and preferences for timing and data representativeness, quantitative studies are: CAPI (Computer-Assisted-Personal-Interview) – face-to-face interviews in the respondent's home via laptops or tablets, CAWI (Computer-Assisted-Web-Interview) – online surveys conducted over the Internet, CATI (Computer-Assisted-Telephone-Interview) – telephone express surveys, PAPI (Pen-And-Paper-Interview) – direct interviews or anonymous surveys conducted through paper questionnaires.
Qualitative methods include focus groups, in-depth studies, secret client programs, and content analysis.
Analysis
Quantitative studies of AFIS provide ample opportunities to measure the actual state and trends in the progress of broad public opinion. Through these studies, potential or real customers, audiences, users, degree of satisfaction are established.
Through its qualitative research, AFIS establishes attitudes towards products, advertisements and personalities. The registered data make it possible to analyze the reasons for preferences and in making consumer decisions, provide information about the role of emotions and value orientations.
AFIS offers a wide range of opportunities for presenting and visualizing survey data, as well as opportunities for consulting and strategic guidance. In cooperation with the media, the agency regularly publishes its analyzes and comments on survey data on topics of current public importance. The agency's analysts and commentators are highly qualified experts in the field of sociology, economics and social psychology.
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