Agency for quantitative and qualitative
social and market surveys
Our team specializes in organizing and conducting various sociological surveys of broad and local public opinion, as well as surveys in the areas of market relations, advertising, the media and public life. In cooperation with similar institutes and organizations in a number of European countries, AFIS has participated and participated as a partner in dozens of international and comparative research.
AFIS is a limited liability company established as a social and market research agency in 1999. Since then, the agency has organized and conducted hundreds of national and regional opinion polls on a variety of economic, social and institutional topics. The agency's passport lists dozens more "Exit Poll" and "Quick Count" surveys during various election campaigns. The Agency has participated individually or in partnership with similar institutes and organizations abroad and in a number of international comparative studies.
The quantitative surveys of AFIS provide ample opportunity to make real-world measurements and trends in the public opinion. These studies identify potential or actual customers, audiences, and visitors, and a level of satisfaction.
Through its quality research, AFIS establishes attitudes towards products, advertising and personalities. The logged data allow to analyze the motives for preferences and in making consumer decisions, provide information about the role of emotions and value orientations.
AFIS employs methods and tools to ensure that the results of surveys are highly representative. All quantitative surveys of the Agency are conducted through computer-assisted platforms and programs. Depending on the client's goals and preferences for the timing and representativeness of the data, quantitative surveys are: CAPI (Computer-Assisted-Personal-Interview) - face-to-face interviews at the respondent's home via laptops or tablets, CAWI (Computer-Assisted) -Web-Interview - online surveys conducted on the Internet, CATI (Computer-Assisted-Telephone-Interview) - telephone express drills, PAPI (Pen-And-Paper-Interview) - direct interviews or anonymous surveys conducted via paper questionnaires. Qualitative methods are focus groups, in-depth research, mystery shopping, and content analysis. The agency has professional coaches, animators and moderators who have undergone specialized training in management and communication.
AFIS offers a wide range of options for presenting and illustrating survey data, as well as consulting and strategic guidance options. In cooperation with the media, the Agency regularly publishes its analyzes and comments on research data on topics of current public importance. The agency's analysts and commentators are highly qualified experts in the fields of sociology, economics and social psychology.